Your next pair of Levi jeans may have black trays, brown beer bottles, clear water bottles, and green soda bottles. The new Waste Less collection uses polyester fiber made from crushed plastic recyclables. The bottles are collected from municipal recycling programs around the country.
Both jeans and trucker jackets will be available. Plastic pants don't sound very comfortable, but the plastic parts only take up about 20 percent of the cloth. The recycled fiber is mixed with cotton fiber so you get a pant that feels like regular denim.
The WasteLess collection will use more than 3.5 million recycled bottles. Each pair of pants wiil have about eight bottles integrated into it.
It would be nice if we could tell which bottles are in which pair of jeans. I'd love to be able say, "Check out my hot pants. They're made from Coors Light and malt liquor bottles." Classy.
You'll have to wait until January 2013.
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